KEY STARS is a product of KEY Academy and is a platform that was created as an internal tool for budgeting, tracking, and reporting on all campaigns with talents serviced by the agency.
Developed in collaboration with Meta, it provides full access to certain accounts on all the most important elements, such as demographics, reach, engagement, etc., which facilitates processes and allows some of the work on a campaign to be automated.
Gradually, the platform opened up for work with public content creators and brands, due to its ease of use and the opportunities that could arise for this niche market.
